The Natural Progression of Marketing

Every one of your clients started out as a stranger to you. Good Marketing is how you turn strangers into friends, clients and evangelists for your company.  Wayne Mullins, Founder and CEO of Ugly Mug Marketing, is back to share with us his approach towards The Natural Progression of Marketing. He shares that by having the right intentions and setting clear expectations you can use Marketing to turn strangers into friends, clients, and evangelists.  Take the time to listen to this informative episode today.  Discussion Points: 0:00 Introduction2:07 Why Marketing Doesn't Work5:45 The Natural Progression of Marketing7:43 Identifying Strangers8:54 Strangers to Friends11:54 Assigning Marketing Pieces to Components17:13 Setting Expectations21:56 Exceeding Expectations About the Guest:  Wayne Mullins, Founder & CEO of Ugly Mug Marketing has scaled multiple companies & helped hundreds of entrepreneurs do the same with their companies for the past 20 years. He's worked with and inspired clients from 100 industries and has directly influenced 100K entrepreneurs.  Through his books and training programs, Wayne influences 250K entrepreneurs annually.  Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman's).  Much of Wayne's success comes from thinking differently and outside the box. He's learned a lot along the way and is honored to have the opportunity to share those experiences with others in hopes that it will help and encourage them in their journey. Resources:  Visit Ugly Mug Marketing (www.uglymugmarketing.com) Connect with Wayne (https://www.linkedin.com/in/fireyourself/) Follow Ugly Mug Marketing on Facebook (https://www.facebook.com/uglymugmarketing/)  Do Your Project Executives Need to Become Better Leaders?  Book a 10-minute call with Eric Anderton to see if/how he can help (https://10minutes.youcanbook.me/)  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to the Construction Genius: A Leadership Master-Class Podcast on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in!