The NBA is Determined to Thrill You This All-Star Weekend

from Front Office Sports Today · host Front Office Sports

The NBA All-Star Game has gone from being just a top-shelf scrimmage to a full weekend of concerts—Lil Wayne! Keith Urban! T-Pain!—panels, and events. NBA Senior Vice President, Head of Event Strategy and Management Joey Graziano joins the show to discuss the evolution of the game and what the league learned from the first in-season tournament. Plus, Wilson is selling a $2,500 basketball, Comcast is using Caitlin Clark’s record chase to drive Peacock subscriptions, and MLB players are less than thrilled with their new Nike-Fanatics uniforms. This episode is sponsored by: Autotrader: autotrader.com/seeitfindit Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode is 28 minutes long.

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This episode was published on February 16, 2024.

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