The NBA's global approach

An episode of the StreamTime Sports podcast, hosted by SportsPro, titled "The NBA's global approach" was published on January 4, 2023 and runs 51 minutes.

January 4, 2023 ·51m · StreamTime Sports

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Summary

On this week's episode of the StreamTime Podcast SportsPro's chief executive, Nick Meacham, sits down with the NBA's managing director of Europe and Middle East, Ralph Rivera. The two discuss the league’s international broadcast strategy, what the launch of the NBA App means for the business, and how to drive fan engagement. Talking points: Intro (6:50) - Interview with Ralph Rivera (51:26) - Analysis of the NBA's strategy

Episode Description

On this week's episode of the StreamTime Podcast SportsPro's chief executive, Nick Meacham, sits down with the NBA's managing director of Europe and Middle East, Ralph Rivera.

The two discuss the league’s international broadcast strategy, what the launch of the NBA App means for the business, and how to drive fan engagement.

Talking points:

Intro
(6:50) - Interview with Ralph Rivera
(51:26) - Analysis of the NBA's strategy

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