The Need Beyond the Need: Jeevan Sivasubramaniam Shares Insights From the Publishing World

Ravi Tangri interviews Jeevan Sivasubramaniam of Berrett-Koehler Publishers about how the publishing world has changed and what that reflects what people are seeking in personal and professional development. Jeevan explains what makes a book stand out—finding the "need beyond the need," front-loading the core idea in the introduction and table of contents, building a following before publishing, and practical tips for authors navigating modern publishing and audiobooks. From this there are interesting insights into what people are seeking today and in the future for personal and professional growth. Jeevan is the VP for the editorial department at Berrett-Koehler Publishers, an independent publishing house based in the San Francisco bay area. Berrett-Koehler publishes in the areas of current affairs, economics, business, management, and personal growth. Berrett-Koehler are distributed globally by Penguin Random House.