The need for a strategic enemy

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.

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This episode is 44 minutes long.

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This episode was published on October 22, 2025.

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