The Need for Speed in Business

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. Here’s a glimpse of what you’ll learn: The Tiege Hanley Story Insights from Tiege Hanley's Founder Agile Strategies for DTC Growth Cultivating Company Culture: Tiege Hanley's Approach to Expansion Tiege Hanley's Winning Channels, Struggles, and Triumphs Success Marketing: Tiege Hanley's Unique Approach Unveiled Going Global: Challenges and Strategies for Tiege Hanley's Expansion Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision   Sponsor for this episode: This episode is brought to you by minisocial. minisocial is a fully-managed solution that partners your brand with high-quality micro influencer creators who produce fully licensed content AND share it with their followers! It's the best two-in-one solution out there and there's no wonder it's used by top DTC brands like Olipop, Native, AdoreMe, and Our Place Reasons to partner with minisocial? 👉Fully-licensed content to use on ads, organic social, emails, your website, and beyond! Forever! 👉 Managed service by industry experts, so you can sit back and relax. 👉 No long-term commitments, pay per project 👉 Micro-influencer amplification, get the same reach associated with a traditional influencer push at a cost that is friendly to all budgets Check them out and get 15% off your first project!