The Negotiation Ecosystem

from Media Sales Mastery · host Jamie Wood

What really drives negotiation decisions in media deals? In this episode, we take you behind the curtain with Linda Worthington, CEO and Director of Max Dragon Technology, and a seasoned media executive with roles spanning multiple mediums and countries. We dig into the psychology, power dynamics, stakeholder motivations, and tactical plays that shape how deals get done. If you’ve ever wanted to understand the real forces at play in a complex media negotiation; and walk away with practical moves to win more often, this is your episode. Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/ More from Linda & Max Dragon here: https://maxdragon.technology/

Episode metadata supplied by the publisher feed · Published Feb 13, 2026

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The Negotiation Ecosystem

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This episode was published on February 13, 2026.

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