The neuroscience of persuasion: How to engineer unforgettable communication, with Carmine Gallo

884. In this episode, Rachel Cooke and author Carmine Gallo explore the biological reality that the human brain is hardwired to ignore anything it deems "boring". If you want your message to land, you have to work with the brain’s chemistry, not against it.Engineering Memory: Learn how to use "Emotionally Competent Stimuli" (ECS) to act as a mental Post-it note for your audience.The 10% Strategy: Since audiences forget 90% of what they hear, Carmine explains how to strategically engineer the 10% they actually retain.The Brain's Evolution: Why our ancestors' survival depended on storytelling, and why that same wiring dictates modern business success.Get Carmine Gallo's book, VIRAL VOICES.Find Carmine Gallo on social media: https://www.instagram.com/carminegallospeaker/https://www.linkedin.com/in/carminegallo/https://www.tiktok.com/@carminegallospeakerhttp://www.youtube.com/@CarmineGalloTVhttps://x.com/carminegalloModern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.Have a question for Modern Mentor? Email us at [email protected] Modern Mentor on Facebook, Twitter, and LinkedIn, or subscribe to the newsletter to get more tips to fuel your professional success.Modern Mentor is a part of Quick and Dirty Tips.Links: https://www.quickanddirtytips.com/https://www.linkedin.com/company/modern-mentor-podcast/https://www.quickanddirtytips.com/modern-mentor-newsletterhttps://www.facebook.com/QDTModernMentorhttps://twitter.com/QDTModernMentor Hosted on Acast. See acast.com/privacy for more information.