The Neuroscience of Selling with Sara Connell

In this episode of the Exceptional Sales Leader Podcast, I am joined by Sara Connell, the founder of the Thought Leader Academy and a prominent figure in the world of coaching, writing, and public speaking. Broadcasting directly from Chicago, Sara shares her transformative journey from a challenging career in a toxic corporate environment to becoming a bestselling author and thought leader. Through a serendipitous find of a life-changing book, Sara took a courageous leap that not only saved her but also paved the way for her empowering coaching business. Her insights reflect the transformative power of storytelling, the importance of making pivotal decisions, and her dedication to helping others become the best versions of themselves. Delving into the realms of sales and artificial intelligence, this episode explores the intersection of human intelligence and AI in today’s rapidly evolving business landscape. Sara emphasises the role of authenticity and service-oriented approaches in sales, positioning trust as a cornerstone in building genuine customer relationships. As companies grapple with the push-pull of ethical selling versus technological expediency, Sara provides insights into how sales can remain a fundamentally human-centric task. Her discussion on the relevance of connection and creativity in an AI-dominated world offers listeners an engaging perspective on shaping sales strategies that resonate with timeless human values. To connect with Sara and to learn more about what she does, including plugging into her podcast “The Rise Podcast”, go to: Website – https://www.saraconnell.com/ YouTube – https://www.youtube.com/@ThoughtLeaderMedia Instagram – https://www.instagram.com/saraconnell/ Podcast – https://open.spotify.com/show/3a3KlJfvJglfw8bftzA7SB?si=78a3b430755142ba