The Neuroscience of Storytelling with Seth Erickson

Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike. This episode is all about neuroscience and storytelling!We’re talking about…How to get clients binging on your marketing material like a good Netflix dramaThe difference between marketing and storytellingStructuring stories for an about me page on a website vs a landing page or a home pageHow to craft an identity to get others to create their vision if they decide to follow you on the journeySteps to take if you're just starting out even if you're not a startupDownload chapter 1 of Seth’s book, How To Hack Humans: Storytelling for Startups!SHOW NOTES: https://themichellefernandez.com/podcast/137Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com