EPISODE · Sep 23, 2025 · 31 MIN
The New B2B Buyer Doesn't Want to Talk to You
from We Live to Build
The New B2B Buyer Doesn't Want to Talk to You. Nearly 60% of B2B buyers are now millennials who grew up online and expect a seamless, self-service experience. In this interview, B2B expert David explains why personalization and a frictionless, multi-channel journey are the keys to winning over the modern buyer. Learn how to blend digital self-service with a strategic sales team, why your business may be "dead in 24 months" without AI, and his 6-month rule for making new hires. Check out the company: https://www.saltboxmgmt.com----------------------------------------------------------------------------------------------------------------------------📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)----------------------------------------------------------------------------------------------------------------------------▶ Get my eBook free - https://welivetobuild.com/network-----------------------------------📈 WORK WITH ME-----------------------------------▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call▶ Startup Fundraising: https://welivetobuild.com/fundraising▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship---------------------------------------------👀 CONNECT WITH SEAN---------------------------------------------▶ LinkedIn: https://linkedin.com/in/seanweisbrot▶ Inquiries: [email protected]🕒 CHAPTERS---------------------------00:00 - The New B2B Buyer Doesn't Want to Talk to You01:49 - Why Millennials Are Driving This Change05:59 - Why You Still Need Sales Reps (For Complex Deals)11:17 - The NEW Job of a B2B Sales Rep13:18 - How AI is Already Replacing Sales Reps15:03 - "Your Business Will Be Crying in 24 Months Without AI"20:15 - How to Balance New Initiatives vs. Client Work25:36 - The 6-Month Rule for Making a New Hire29:34 - The Most Important Lesson: Change is the Only ConstantLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
The New B2B Buyer Doesn't Want to Talk to You. Nearly 60% of B2B buyers are now millennials who grew up online and expect a seamless, self-service experience. In this interview, B2B expert David explains why personalization and a frictionless, multi-channel journey are the keys to winning over the modern buyer. Learn how to blend digital self-service with a strategic sales team, why your business may be "dead in 24 months" without AI, and his 6-month rule for making new hires. Check out the company: https://www.saltboxmgmt.com----------------------------------------------------------------------------------------------------------------------------📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)----------------------------------------------------------------------------------------------------------------------------▶ Get my eBook free - https://welivetobuild.com/network-----------------------------------📈 WORK WITH ME-----------------------------------▶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook▶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call▶ Startup Fundraising: https://welivetobuild.com/fundraising▶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship---------------------------------------------👀 CONNECT WITH SEAN---------------------------------------------▶ LinkedIn: https://linkedin.com/in/seanweisbrot▶ Inquiries: [email protected]🕒 CHAPTERS---------------------------00:00 - The New B2B Buyer Doesn't Want to Talk to You01:49 - Why Millennials Are Driving This Change05:59 - Why You Still Need Sales Reps (For Complex Deals)11:17 - The NEW Job of a B2B Sales Rep13:18 - How AI is Already Replacing Sales Reps15:03 - "Your Business Will Be Crying in 24 Months Without AI"20:15 - How to Balance New Initiatives vs. Client Work25:36 - The 6-Month Rule for Making a New Hire29:34 - The Most Important Lesson: Change is the Only ConstantLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.
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The New B2B Buyer Doesn't Want to Talk to You
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