The New Backlink: Why Authorship Is SEO's Next Big Thing | S1:E13

The New Backlink: Why Authorship Is SEO's Next Big ThingIs authorship a ranking factor? Google says no — but Google also patented "author vectors" in 2020 and can identify individual writers by their syntax, phrasing, and writing style alone. So which is it? The Rank Fuse team digs into the March 2026 core update, the rise of commodity content penalties, and why real humans with real digital footprints are quietly winning in search right now. In this episode:-The brand vs. individual byline debate- The ghostwriting gray area- Why first-hand experience, case studies, and opinions are the new currency Google actually rewards. If AI can write it, Google's starting to treat it as a commodity — and that shift is already underway.