The new book that makes the business case for creative effectiveness

from On Strategy Showcase · host On Strategy Showcase

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 SVP, Andrew Tindall. Learn how to download the book for free.

Episode metadata supplied by the publisher feed · Published Feb 22, 2026

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The new book that makes the business case for creative effectiveness

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