The New Cash Crop: Carbon

There are certain regenerative practices that help to put carbon back into the ground, which can be beneficial for crops, soil, and the broader environment. Some companies are trying to provide another benefit to these practices -- a way for farmers to get paid. Through emerging carbon markets, companies trying to offset their carbon emissions can pay farmers for the services that take carbon out of the atmosphere. This week, Field Work hosts Zach Johnson and Mitchell Hora talk to Christophe Jose, the co-founder of Nori, one of the companies working to make this possible, about the challenges and benefits of carbon markets.