The New Chameleons: Unlocking Marketing's Old Cages to Profit from Disruption

Send us Fan MailFundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist.  Today’s consumer is like a chameleon that changes its identity constantly, often with the help of the brands you (and your competitors) market. You need to understand “the new chameleons,” so you don’t get left in the dust.  Unlock the cages that marketers try to keep their customers in, and let those chameleons run free!In this program you will learn:• How you can reach today’s consumers, who plug into a “hive mind” that tells them what to buy.• Why the debate about “offline versus online” marketing strategies is useless.• How to market with rather than market to your customers.• Why the boundary between our bodies and machines no longer exists.• Why your customers rely upon your brands to tell them who they are.• How to develop new killer products and services by unlocking your industry’s cages.I will offer a 20% discount to listeners on my new book.  https://www.amazon.com/New-Chameleons-Connect-Consumers-Categorization-ebook/dp/B08PQ2B8XH/ref=sr_1_1?crid=2UXHDNTMOICL0&dchild=1&keywords=solomon+chameleons&qid=1634931602&sprefix=solomon+cham%2Caps%2C205&sr=8-1Websitewww.michaelsolomon.comhttps://www.linkedin.com/in/michaelsolomon/Michael Solomon’s mantra us:  We don’t buy products because of what they do.  We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric.  He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.  Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing.  Michael’s latest book is The New Chameleons:  How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021).To learn more about Affordable Bookkeeping and Payroll, visit: https://affordablebookkeepingandpayroll.com/ I'm Candy Messer, President of Affordable Bookkeeping and Payroll and Podcast Host of Biz Help For You. This channel will share helpful information for you to run a successful business including tips in the areas of bookkeeping, payroll, sales tax, business licenses, and other compliance PLUS information I share from experts in other fields.To find even more helpful information, visit my blog at https://affordablebookkeepingandpayroll.com/blog/Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supporter of the show: https://www.buzzsprout.com/1522381/support