The New Consumer Fear in this Digital Age

In this episode of the Customer Commerce Podcast, Jess and Mikel discuss the importance of authenticity in social media, particularly on platforms like LinkedIn. They explore the challenges of self-promotion, the emergence of new consumer fears like FOMO (fear of missing out) and a new one, FOBO (fear of a better option), and the significance of social proof in decision-making. Mikel shares his personal experience on how to create engaging content that resonates with audiences, emphasizing the need for genuine communication in business growth.Takeaways: Authenticity is key in social media engagement. Self-promotion can be challenging, especially in cultures with tall poppy syndrome. Fear of making the wrong decision can paralyze customers in their buying journey. FOMO (Fear of Missing Out) and FOBO (Fear of a Better Option) are real consumer fears. Social proof can significantly influence purchasing decisions. Communication is essential for business growth and customer relationships.https://www.forbes.com/sites/rogerdooley/2025/02/10/forget-fomo-its-fobo-thats-killing-your-sales/Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!