The new engines of loyalty: Who will drive the next era of choice?

Loyalty is no longer just about points and perks. As AI‑powered agents influence consumer decisions, the balance of power shifts—reshaping how trust is built, value is delivered and relationships are sustained. This change is already redefining loyalty across industries. Play this audio version of our webinar to explore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled strategies for the future. What you’ll learn: The decline of traditional loyalty models: who’s in control—your brand or the machine? What challenges are disrupting loyalty ecosystems? Is loyalty fatigue real? Are brands ready for the consumer power shift? How should you design relevant loyalty strategies? Featuring insights from senior leaders at Arcos Dorados (McDonald's LATAM), Saudia Group and Dynamic Yield by Mastercard, this session uncovers where loyalty is headed, who controls the relationship and how brands can stay relevant in an agent-driven world. Download the slides and watch the video recording of this webinar.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more. Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in