The New Ethics of Marketing

from The Marketing Companion · host Mark Schaefer and Tom Webster

There are a number of ethical issues emerging as technology allows us to connect to consumers in new ways. Just because we can, should we? In this episode, hosts Mark Schaefer and Tom Webster look at "addiction" as a goal, the cultural implications of AI, and new research on the time it takes to become a friend. And oh yes, to celebrate a milestone, they introduce the world's first audio infographic!

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This episode is 36 minutes long.

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This episode was published on April 8, 2018.

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