The new face of clean beauty is regenerative

In this episode of The Natural List, co-hosts Adrienne Smith and Jessica Rubino sit down with Founder and CEO of Thrive Natural Care Alex McIntosh. A decade after Thrive’s launch into the clean beauty market, McIntosh reflects on the greatest developments he’s witnessed in the CPG industry, including more diversity, the mainstreaming of the regenerative movement and functionality and performance of natural products compared to their conventional counterparts.  Tune in to learn how Thrive educated consumers on the value proposition of regenerative beauty, McIntosh’s sustainability vision and healthy living and the key learnings for entrepreneurs investing in regenerative.