The new fitness tourism episode artwork

EPISODE · Apr 20, 2026 · 17 MIN

The new fitness tourism

from Business Daily · host BBC World Service

Have you ever travelled to another city to run a marathon? Or gone away to train with your amateur tennis or hockey club? Millions of holidaymakers are opting for sport-focused breaks over sun loungers, and the trend is contributing to a sector that's experiencing rapid growth. If you'd like to get in touch with the team, our email address is [email protected] and produced by Daniel RosneyBusiness Daily is the home of in-depth audio journalism devoted to the world of money and work. From small startup stories to big corporate takeovers, global economic shifts to trends in technology, we look at the key figures, ideas and events shaping business. Each episode is a 17-minute, daily deep dive into a single topic, featuring expert analysis and the people at the heart of the story. Recent episodes explore the weight-loss drug revolution, the growth in AI, the cost of living, the economic impact of the war in the Middle East, and why bond markets are so powerful. We also feature in-depth interviews with company founders and some of the world's most prominent CEOs. These include Google's Sundar Pichai, Wikipedia founder Jimmy Wales, and the CEO of Canva, Melanie Perkins.(Picture: People taking part in an outdoor fitness workout with barbells and step platforms on the French Riviera. Credit: Getty Images)

Episode metadata supplied by the publisher feed · Published Apr 20, 2026

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The new fitness tourism

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