The New Hampshire Skate Shop Owner Doing the Tariff Math

Allie Trela-Jones runs Bruised Boutique, an independent skate shop in Nashua, NH. The skateboard helmet that retailed for $35 when she opened now retails for closer to $100. Drew tells the story of how she has navigated 18 months of tariff cost compounding, the playbook she has run, and the lesson for any independent operator dependent on imported inventory. Plus: this week's tool — Buffer, what it costs, what it takes to set up, and what one operator reported getting back.