The New Health Gold Rush: Hormones, Peptides, GLP-1s & Fertility l Josh & Katy Whalen

Sponsored By:→ Neuro | Go to ⁠https://getneuro.com⁠ and use code ONEDAY at checkout for 15% OFF your entire order.They started two companies. They're married. They almost didn't make it through last year and they'll tell you that to your face.Jon Bier sits down with Josh and Katy Whalen — co-founders of Joi + Blokes, the national virtual clinic redefining hormone optimization, peptides, and longevity for both men and women — for one of the most candid conversations about building a business, a marriage, and a life inside one of the most regulated and fastest-moving spaces in healthcare. These two got here by betting on each other, on a category nobody fully understood yet, and on the idea that people deserve to actually feel good in their bodies.They were early when early was lonely. Now the whole world is catching up and the real work is just beginning.In this episode:• Why hormone optimization and peptide therapy went from fringe to mainstream — and what gets lost when a category explodes faster than it can be regulated• How building two companies together nearly broke their marriage, and what it actually took to come back stronger• The real story behind Joi + Blokes: how a personal health crisis, four miscarriages, and a near-divorce became the foundation for a $15M+ business changing how men and women approach their healthFind Josh & Katy:• Josh on Instagram: https://www.instagram.com/whalen_joshua/?g=5• Katy on Instagram: https://www.instagram.com/katy_whalen/?g=5• Joi + Blokes: https://www.joiandblokes.com• Blokes: https://www.instagram.com/getblokes/• Joi: https://www.instagram.com/joiwomenswellness/Timestamps:0:00 - Intro8:31 - Building a Business Before Anyone Knew What Peptides Were11:12 - What It Was Like Educating a Market From Scratch13:21 - Peptides Are the New CBD: The Case for Real Regulation17:05 - Why Testosterone Without Clinical Supervision Can Put You in the ER19:29 - PT 141: The Peptide That Tans, Turns On, and Troubles Big Pharma24:34 - How the GLP-1 Gold Rush Shaped Everything26:10 - The Day Lilly and Novo Sent Cease and Desists to a Self-Funded Company30:28 - Ozempic Face, Body Positivity, and the Obesity Double Standard36:04 - What Running a Business and a Marriage at the Same Time Actually Looks Like43:39 - Why Women Are Leading the Hormone Health Moment55:38 - Approaching $50M Self-Funded and What Comes Next