The New Marketing Playbook with Carolyn Pollock, Prev. CMO @ Tailored Brands

Carolyn Pollock has spent over 20 years helping iconic brands navigate massive change, delivering record EBITDA for Tailored Brands (owner of Men’s Wearhouse), being recognized as one of Adweek’s AI Trailblazers Power 100, and guiding teams through digital transformation.In this episode, Carolyn joins host Paul Hurley to unpack how marketers can successfully leverage advanced analytics and AI without losing sight of brand-building fundamentals. Carolyn explains why the next generation of marketing leaders will be generalists, not specialists, and outlines a clear framework for thriving in an AI-driven future.Listen in as Carolyn shares:How Tailored Brands uses sophisticated analytics and testing frameworks to confidently invest in brand-building.The critical role of incrementality testing and market-specific experiments for proving marketing ROI.Why marketers must shift from specialists to generalists to stay ahead of AI disruptions.Her playbook for effectively leading teams through transformative changes and uncertainty.Tune in now for an essential conversation on the future of marketing, leadership through uncertainty, and how to win by balancing creativity and analytics.