The New Meaning of Enterprise-Ready Storage

We welcome back Chad Kenney, VP Product Management, to explore the new definition of "Enterprise-ready" in data infrastructure. We discuss how reliability and uptime are more critical than ever, with downtime costs frequently exceeding $300,000 per hour for a majority of companies according to a recent survey. Kenney notes that while hardware fails less often today, the major causes of downtime—namely security issues and human error—still persist, accounting for a large portion of outages. Our discussion pivots to how Everpure addresses this by simplifying architecture to reduce points of failure by using proprietary data devices instead of traditional SSDs. The new standard for enterprise readiness requires a system built on first principles with a software-centric view of resilience. We then explore how a key differentiator for modern enterprise-ready infrastructure is proactive support, which Everpure has always delivered through extensive telemetry and "fingerprints" that predict issues before they cause an outage. Our predictive technology is so effective that 70% to 75% of support calls are for problems that have not yet occurred. Architecturally, simplicity is critical, including the use of stateless controllers, which eliminates complex manual data management during upgrades, and limited error paths. Furthermore, our software-first mentality abstracts complexity, such as automatic management of RAID groups, to deliver autonomous systems. This frees storage administrators to become strategists and simultaneously reduces the potential for human error, enhancing overall system resiliency. We also dive into cyber resiliency, performance, and the future of data management driven by AI. Everpure builds layered cyber protection through capabilities like SafeMode, native encryption, and partner integrations. This approach prioritizes near-instantaneous recovery from local snapshots, which is faster than recovering from backups. Looking forward, Enterprise-ready means a unified platform (the Enterprise Data Cloud) where diverse workloads, including AI inference processing, can run simultaneously with consistency, enabling "data as a supply chain". This vision is achieved through the API-first and Fusion-enabled platform, ensuring that new feature functionality is immediately available for automation, all while maintaining the simplicity and continuous innovation provided by Evergreen. To learn more, visit: https://www.purestorage.com/platform.html Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 02:15 Chadd’s update on 2026 at Everpure 06:11 Stat of the Episode on Downtime 08:58 Proactive Support 12:32: Component Count Relative to Uptime 17:30: The Meaning Behind 6 9’s 23:28 Designing for Cyber Resilience 26:35 Consistent Performance for Tier 1 Apps 29:55 API First and Fusion First