The New North Star for Pork | Dr. David Newman and Bill Even

About the Guests Bill Even is the Chief Executive Officer of the National Pork Board. With extensive experience in agriculture and leadership, he directs programs to build trust and add value for the nation’s 60,000 pork producers. His responsibilities include strategic marketing, research, and supporting producer initiatives. Dr. David Newman is the Senior Vice President of Market Growth at the National Pork Board. A third-generation pork producer and meat scientist, Dr. Newman leads efforts to understand consumer behavior and drive demand for pork. He focuses on innovative marketing strategies to position pork as a preferred protein. What can you expect to learn from this episode of Popular Pig? Adapting to post-COVID changes and focusing on product value. Insights into consumer segmentation and seven key categories. Targeting future pork consumers, especially Gen Z and millennials. National Pork Board’s new digital consumer marketing campaign. The role of technology and innovation in modern pork marketing.