The New P&L Business Book Review Club speaks to Dr Natalie Nixon, author of The Creativity Leap

In today’s The New P&L Monthly Business Book Review Club, sponsored by The Carroll Consultancy Group we break down and analyse this week’s conversation with Dr Natalie Nixon. Natalie is a creativity strategist; global keynote speaker; author of the award winning The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work; and has been featured in Forbes and in Fast Company. As president of creative and strategic consultancy, Figure 8 Thinking, Natalie advises leaders on transformation- by applying wonder and rigor to amplify growth and business value. We discuss with Natalie: - An overview of The Creativity Leap - Creativity as a business-critical competency - Figure & Thinking’s 3i creative model - The ‘Tyranny of no’ when it comes to risk management - How innovation labs balance creative freedom and alignment with the corporate vision - Why brands need to open up creative opportunities and release creative control - How Natalie applied a jazz heuristic to assess and measure the Ritz Carlton’s customer experience - Why ‘wisdom begins in wonder’ - The ‘wonder rigor’ paradigm - The importance of building a ‘culture of inquiry’ - What jazz bands can teach corporate brands We are very grateful for the support of our sponsor, The Carroll Consultancy, please take a moment to visit their website  To learn more about what Natalie and her team do, go to: https://www.figure8thinking.com/ To download Natalie’s WonderRigor™ Tip Sheet go to: bit.ly/wrtipsheet To download a free sample chapter of Natalie’s brilliant book: The Creativity Leap To preregister for Figure8 Thinking’s upcoming online course: WonderRigor™ Lab online course To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership