The New P&L Business Book Review Club speaks to Nathalie Nahai, author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience

Today on The New P&L Business Book Review Club, sponsored by The Carroll Consultancy Group, we speak to leading business psychologist Nathalie Nahai on her brilliant new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience. Nathalie is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. We discuss with Nathalie: · the challenges of creating a more cohesive culture and building a sense of attachment and purpose with a more ‘atomised’ workforce · the responsibility employees have to act on and drive a brand’s commitment to be more socially and environmentally active · issues of trust in business · how we should we measure a company’s principles, values and trustworthiness be measured in a post-pandemic world · how you find authenticity in a business that has built many layers over time · the well of resilience we have built through the pandemic and how to use it now · the responsibilities the tech giants have to business, society and government in return for their privileged position · whether algorithms are diminishing our natural curiosity · the pursuit of happiness and eudemonic cultures at work · the characteristics of future leaders Thank you once again to The Carroll Consultancy, our sponsors of The New P&L Business Book Review Club, The Carroll Consultancy is focused on dramatically developing people, performance and profits. If you want to accelerate your business growth in 2021, go to www.carrollconsultancy.com. To purchase a copy of Business Unusual, go to: www.businessunusualthebook.com To download The Values Map go to: www.thevaluesmap.com To learn more about Nathalie and the work she does go to: www.nathalienahai.com Top Listen to The Hive Podcast, go to: www.nathalienahai.com/the-hive-podcast If you’d like to join our movement at The New P&L and keep up to date with all our latest news go to www.principlesandleadership.com and subscribe. Twitter: @TheNewPandL Insta: @principlesandleadership LinkedIn page: Principlesandleadership