The New P&L Culture, Creativity and Competitive Advantage Roundtable Panel Discussion

There is real power in true diversity in business – it motivates minds, creates competitive advantage and builds brands with brilliance, relevance and longevity. It is, and must be, a critical component of a business’s strategic and commercial tool kit to ensure it both represents society it resides within and crucially, also understands the needs, desires and emotional triggers of the customers it serves. In this special edition of The New P&L – Principles & Leadership in Business Roundtable series, our guest host, cultural strategist and diversity consultant, Leonie Annor-Owiredu leads a conversation with some of the most exciting minds in the UK’s creative scene. The panel discusses how more diverse cultural, gender and social representation at every level within business leads to the creation of a more dynamic, creative and purpose-led culture of innovation, aspiration, and ultimately, commercial success. www.principlesandleadership.com