The New P&L Monthly Business Book Review Club speaks to Sarah Kay, author of Brand New World: Define the Role of Your Brand to Create a Bold Future

In this month’s episode of The New P&L Business Book Review Club, sponsored by The Carroll Consultancy we speak to Sarah Kay, author of Brand New World: Define the Role of Your Brand to Create a Bold Future, global brand advisor and former Head of Global Brand Innovation for Nike. Sarah believes that brands exist to benefit humanity, not the other way around so we need to make brands work harder for us. She specialize in futures thinking, and often partners with CEOs and CMOs to help them define the role of their brand in creating a bold future for humanity and the planet. We discussed: · Whether purpose can be retrofitted back into an organisation · How you encourage some leaders to effectively work against what seems to be their own best interests in the short to medium term when they are rewarded on the basis of short to medium term performance · If consumers have abdicated their personal responsibility for social and environmental issues to brands · The barriers enterprise leaders highlighted when it came to implementing creative thinking in businesses · The leadership that is needed at the top of industry to ensure actions are taken for the collective good · Where the line is between symbolism, pragmatism and true authenticity when brands claim to act in the public interest To order a copy of Sarah's book, please go to: https://amzn.to/3CbZt5z The New P&L Monthly Business Book is sponsored by Carroll Consultancy Group: dramatically developing people, performance and profits. If you want to accelerate your business growth in 2021, go to www.carrollconsultancy.com to check out the programmes and initiatives they offer, or email [email protected] to book a time to discuss. To subscribe to all of The New P&L series podcasts, go to: www.principlesandleadership.com Insta: @principlesandleadership