The New P&L speaks to Chrissy Levett, Founder & Creative Director of Creative Conscience

This week on The New P&L we speak to the phenomenal Chrissy Levett – Founder & Creative Director of Creative Conscience, a global movement set up to empower, reward, train and support the creative industry to use its talents for social & environmental impact. A TEDX speaker, visiting lecturer in many universities around the world and multiple industry awards for her branding and design work, Chrissy believes creative thinking is vital for us to solve the world’s greatest challenges. We discuss with Chrissy: · The story behind the creation of Creative Conscience · Whether we can harness this collective creative spirit at scale · The definition of ‘positive activism’ · If social purpose should be woven into all businesses · What social innovation can teach corporate innovation · Testing assumptions before activating creativity · If we are doing too much ‘radical creative thinking’ and not enough ‘radical creative doing’ · What for you constitutes great creative leadership in Business To learn more about Creative Conscience, go to: www. creative-conscience.org.uk Join The New P&L Movement for more Principled Leadership and more Purpose-Led Businesses: www.principlesandleadership.com Insta:  @principlesandleadership LinkedIn: LinkedIn/company/principlesandleadership Twitter: @TheNewPandL