The New P&L speaks to Franziska Iseli, co-founder of Basic Bananas – the world’s largest marketing mentoring & education organisation dedicated to SMEs

This week, The New P&L - Principles & Leadership in Business podcast series speaks to Franziska Iseli, serial entrepreneur and co-founder of Basic Bananas – the world’s largest marketing mentoring and education organisation specifically dedicated to supporting SME business owners right across the globe.  We discuss with Franziska: - how business owners can embrace the current chaos and find the motivation to transform their business; - finding effectiveness in simplicity when it comes to marketing; - processes that can be put into place to tap into the ideas, experiences and creativity of all employees; - principles that can be put in place to stop repeating marketing mistakes; -aligning your marketing to where you customers are;  - the need to rethink why your customers really come to you; - the importance of focusing on building a purposeful brand; - why storytelling matters so much in business If you would like to learn more about Basic Bananas, please go www.basicbananas.com Instagram @basicbananas To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership