The New P&L speaks to Guy Kawasaki, Tech Evangelist & Best Selling Author

Guy Kawasaki is a legend in the world of technology. As Chief Evangelist for Apple in the 1980s, he played important key roles in the commercial success of the Apple Mac and building the company’s now legendary brand loyalty.  The international stage then beckoned, and Guy established himself as a hugely successful author on innovation, marketing and business and a sort-after keynote speaker.  Currently Chief Evangelist for global graphic design platform, Canva, Guy now also hosts his own brilliant podcast, Remarkable People.  In a far-reaching conversation, The New P&L chatted with Guy on the importance of role models in the entrepreneurial journey, how brands maintain and grow loyalty in a hyper-transparent world, why scepticism should be taught as a subject at school, the impact of social media on the speed and nature of product innovation, and finally a conversation on his love of surfing!