The New P&L speaks to Steve Sims, dubbed “The Real-Life Wizard of Oz” by his billionaire and millionaire clients

This week on The New P&L we speak with Steve Sims - dubbed “The Real-Life Wizard of Oz”. In the mid-1990s, Steve founded his hugely successful high-end luxury concierge service, BlueFish, quickly building a reputation with his millionaire and billionaire clients for making the impossible, possible - from exclusive private dinners at the feet of Michelangelo's David, to underwater tours of the Titanic or being personally serenaded by Andrea Bocelli. Now a successful author, coach and keynote speaker for organisations such as Harvard University, The Pentagon ​and a host of Fortune 500 Companies, Steve is focused on helping the next generation of entrepreneurs turn their own impossible into possible. We discussed with Steve: - The key milestones and experiences that have shaped Steve’s entrepreneurial journey over the last 30 years - Whether there is a common set of characteristics that bind successful entrepreneurs together - The power of creativity in business and how we can better harness it - How effective the personal development industry really is in supporting entrepreneurs and their ambitions - The tools and techniques Steve used to build a resilient mindset - The power of impostor syndrome - Why emotional engagement in business is so important - The advice Steve’s father and grandfather offered him that changed his life - Changing definitions of success in business Instagram: @stevesims To learn more about Steve and his work, go to: https://www.stevesims.com Instagram: @stevesims To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership