The New P&L to Director General of the PRCA and Chief Executive of the ICCO, Francis Ingham

Public relations agencies often sit at the heart of the strategy and delivery of a brand’s communications with its customers and other stakeholders. Our age of hyper-transparency demands that brands have a more principled, honest and authentic conversation with all their audiences. This week, the New P&L – Principles & Leadership in Business speaks to Francis Ingham - Director General of the PRCA (Public Relations Consultants Association) and Chief Executive of the International Communications Consultancy Organisation (ICCO) on how PR agencies can ensure they are part of the solution and not part of the problem when it comes to our search for truthful, meaningful and authentic engagement between brands and consumers.