The New P&L TO THE POINT: 10 minutes on Culture, Creativity & Competitive Advantage

The New P&L TO THE POINT is a new weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our The New P&L weekly conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. This week, The New P&L's host, Paul, and guest host of this week's The New P&L Culture, Creativity & Competitive Advantage roundtable, Leonie Annor-Owiredu, discuss some of the key points to come out what was an outstanding roundtable panel discussion.  Leonie and Paul discuss how brands can use culture to bridge the gap between themselves and consumers to create a more holistic exchange; the reasons strategy today can not be a 'one size fits all' approach; the importance of 'signals' when thinking about culture, strategy and interactive collaboration; the challenges of the current agency model when it comes to fostering a more inclusive range of voices and views; and what the future looks like in a world where consumers play more of a leading role in a brand's product innovation.  www.principlesandleadership.com