The New P&L TO THE POINT: 10 minutes on the Impact of Culture on Commercial Success

Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. Today’s episode of The New P&L TO THE POINT breaks down and analyses the brilliant The New P&L Deep Discussions Roundtable explores the impact of culture on commercial success. In 2020, global brand consulting and design agency, Landor & Fitch conducted a series of interviews with senior executives from some of the world’s most exciting and fastest-growing ‘Unicorn’ tech companies to understand the critical and powerful role culture plays in their business. The findings were outlined in Landor & Fitch’s ‘Culture is Brand, Brand is Culture: How Unicorns achieved success’ Report. This week’s roundtable discussion brought together the two authors of the Report as well as two of the Unicorn brands themselves to discuss the role culture continues to play in their success. Today on The New P&L TO THE POINT we discuss the key points raise in that discussion. Link to the full Landor & Fitch Report: https://atticus.wpp.com/api/wppawardsite/file/57e18eac-6054-4487-8724-98c440ee8daf