The New P&L TO THE POINT on The MANTRA Principle - a Framework for a more Purposeful and Principled Business

Welcome to this week's The New P&L TO THE POINT.   In today’s episode we discuss The New P&L Brand Purpose Institute's MANTRA Principle, including: - the problem with 'vinyl values' - The ‘The MANTRA Principle’     Moral Leadership     Absolute Inclusion     Nation of Creatives     Total Communication     Radical Innovation     Active Alignment  - moving from vinyl to virtuous values If you'd like to learn more about The New P&L MANTRA Principle please email: [email protected]   The New P&L Creative Thinking for Leaders programme: www.principlesandleadership.com/creative-thinking-for-leaders-workshop To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership