The New P&L TO THE POINT on Why Pitching Purpose is like Selling Socks

from The New P & L - Principles and Leadership in Business · host The New P&L Institute

In this week’s The New P&L TO THE POINT we discuss ‘Why pitching purpose is like selling socks. We consider: · The seemingly bizarre comparison made between purpose and the simple sock · Socks and purpose as a functional accessory · Why it’s sometimes hard to sell the inherent value in something · Why purpose should be the foundation for all businesses · Why purpose is too often neglected in business · How the true value of purpose is often not recognised until something goes wrong · The fact that you can’t switch on purpose just when it suits · Investing in purpose · How purpose pumps the blood of business and feeds the commercial, operational and strategic arteries To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership

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This episode was published on June 11, 2021.

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