The New P&L TO THE POINT on Why Successful Sales Start With Succinct Stories

Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. In today’s The New P&L to the point we break down and analyse this week’s conversation with the brilliant Stephen Steers. Stephen is President of Keysan Group, a respected international Sales Confidence Trainer for B2B sales teams and global keynote speaker.  Stephen has advised and led sales and revenue generation workshops for more than 250 companies right across the globe, helping clients generate millions of dollars in revenue in the process. We discuss what businesses need to do to realign and redefine their sales process: focus on the three core stories; the three core brand narratives - Mission, Vision and Milestones and how they lead to clarity, consistency, engagement and ultimately, sales success.  Join The New P&L Instagram community: @principlesandleadership To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership If you’d like to learn more about what Stephen does, go to www.stephensteers.com/ Insta: stephensteers_