The New Personal Era of Unified Communications

The adoption rate of Unified Communications and Collaboration or UCC has been disappointing.  Its value proposition was rooted in its ability to unify different ways people communicate in the hope that business process would be streamlined, productivity increased and cost reduced.   Some of this is true, but we are entering a new era where most of the underlying UCC assumptions are no longer valid.  Chris Hummel, Chief Commercial Officer at Siemens Enterprise Communications and I believe that a new “people and team” driven UC architecture is emerging that includes mobility, video, social and cloud that’s focused on individual productivity.  In this Lippis Report podcast we discuss a new way to think about and evaluate UCC in the mobile Internet age.   Duration: 23:16   Lippis Intro/Analysis @ 00:10 sec   Question 1 @ 2:09 sec: Chris, let’s start with a discussion about why the UCC market has not been deployed as widely as many industry observers anticipated?   Question 2 @ 4:12 sec: Chris, how do UCC offerings need to change to make UCC more appealing to enterprise buyers?   Question 3 @ 8:21 sec: Chris, how does the people and team approach to UCC manifest in terms of products and services and what are the anticipated business outcomes?   Question 4 @ 17:04 sec: Chris, are we entering into a new productivity period where smart IT business leaders will seek to measure personal productivity gains made through individual centered UCC?