The New Playbook – Alignment, AI & Profitable Growth

GTM Disrupted host Mike Smart grabs a few minutes with Nishant Taneja, a GTM and product marketing expert and thought leader to discuss how B2B SaaS leaders can align to drive profitable growth. Nishant shares his insights based on previous go-to-market experience with public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant and Mike dive into a crucial but overlooked factor: The companies that will win aren’t just adopting AI—they’re building learning organizations. Key Takeaways from this Episode Include:  AI levels the playing field – human expertise is the differentiator  Retention & expansion are more valuable than new logos  Leaders must invest in upskilling their teams About Nishant Taneja Nishant is a Senior Marketing Executive with 12+ years of experience in B2B tech, specializing in cutting-edge cloud, SaaS, and AI solutions across cybersecurity, communications, and collaboration space. He has a proven track record of defining and executing GTM strategies and driving growth for startups, public and PE-owned companies like Barracuda, Wrike, Tata, and RingCentral. Nishant also advises Silicon Valley and Bengaluru-based tech startups on GTM and product marketing. To learn more about Nishant to go - https://www.linkedin.com/in/nishant/