The New Premium Mindset. Why Quality Matters More Than Ever.

As consumers increasingly prioritize quality, functionality and authenticity, brands across food, beverage and wine are redefining what premium means. The hosts explore this evolving dynamic and spotlight innovative brands shaping the future of refreshment and snacking. The episode also features an interview with Jordi Viñals, the managing director of acclaimed Spanish winery Marqués de Vargas. Show notes: 0:20: We're 30. Eat Your Energy. Pop Up. Chewish Treats & Key Lime 'Jous.' Nuttiness Reigns. – The hosts celebrate BevNET's 30th anniversary, reflecting on its evolution from a niche beverage publication into a leading platform for CPG professionals. They also highlight Taste Radio's Elevator Talk series and preview upcoming Taste Radio meetups and BevNET Live NYC 2026. The conversation then turns to trends in functional snacks and beverages, including alternative energy formats like caffeine gummies, snack bites, and functional candy alongside growing interest in hydration, recovery, and relaxation products. They also sample products from several new and emerging brands, including  POPWTR, Jous, Wandel and Dirty Virgo, before closing with lighthearted banter about peanut butter tequila brand Chica Chida and its oversized "nut sack."  29:00: Interview: Jordi Viñals, Managing Director, Marqués de Vargas – On location at the 2026 Nassau Paradise Island Wine and Food Festival, Jordi discussed how Marqués de Vargas is navigating a changing global wine market while staying committed to its premium positioning. He explains why the family-owned winery is focused on quality over scale, how shifting consumer preferences are creating opportunities for boutique producers and why rising interest in Spanish food and culture could help expand the presence of Spanish wines in the U.S. Brands in this episode: Essentia, Trip, Lucky Energy, Culture Pop, Siggi's, Oku, Gate Drop, Rally, POPWTR, Lemon Perfect, Jous, Wandel, Purposefuel, Dirty Virgo, Chica Chida, Marqués de Vargas