The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers

🎟 Get 15% off your ticket to Affiliate Summit East in NYC (Aug 4–5) with code BOOST15 → https://affiliatesummit.comDiscounts still work, but only when they’re done right.In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond.Harry shares how Checkmate uses identity + intent data to power personalization at scale, generate 36% higher cart conversion, and finally solve the messy world of attribution. If you’ve ever asked yourself, "Are my offers actually working?"—this episode is for you.🧠 You’ll learn:Why Checkmate is anti-discount—and how they use fewer, smarter offers to convert more shoppersHow to personalize at scale using identity and intent dataWhy most brands are underutilizing their own CRM and SKU dataHow to build a first-party data flywheel without a full data science teamWhat “set and forget” personalization looks like in actionHow single-use codes are solving the attribution crisis for influencers and affiliatesWhether you’re a performance marketer, DTC brand, or publisher trying to drive higher conversions, this episode is packed with tactical insight.🎁 The Boost Is Presented by GrommetGrommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.✨ Explore what’s trending → https://thegrommet.com💸 Want to promote these products and earn 20% commission on every sale?Email [email protected] to join our exclusive publisher program.