The New Rules of Nonprofit Donor Engagement Are Here

Send us Fan MailNonprofit donor engagement strategies for 2026 are changing rapidly as donor expectations, technology, and economic realities reshape fundraising. Kimberly O'Donnell, Chief Fundraising Officer at Bonterra, shares fresh research and practical insights from Bonterra's 2026 Impact Report to help nonprofit leaders build stronger donor relationships and sustainable revenue growth.For decades, charitable giving and volunteerism have remained largely stagnant at approximately 2.5% of GDP. Bonterra's ambitious "3% by 2033" initiative aims to change that by helping organizations increase annual giving through smarter engagement, recurring donor programs, volunteer activation, and responsible use of artificial intelligence.Kimberly explains why recurring giving may be one of the most important opportunities available to nonprofits today. Rather than continuously replacing one-time donors, organizations can build predictable revenue streams by encouraging monthly and annual commitments from supporters who already care deeply about the mission.The conversation also explores a growing challenge facing the sector: donor dollars are increasing while donor participation continues to decline. According to Bonterra's research, 43% of respondents reported they cannot afford to give more in today's economic environment. That reality requires nonprofits to create new pathways for engagement through volunteerism, advocacy, micro-volunteering opportunities, and personalized communication."We have what we call dollars up, donors down."Kimberly also discusses how AI is moving beyond simple content creation and becoming a strategic tool for donor segmentation, campaign planning, data analysis, and supporter engagement. One organization highlighted in the report increased annual appeal revenue by 41% after integrating AI into its fundraising campaign strategy."When we treat them as individuals and not as segments, donors feel it."Whether you're a nonprofit executive, fundraiser, board member, or development professional, this episode offers valuable perspective on where fundraising is heading and how organizations can prepare for the next era of donor engagement. 00:00:00 Introduction: New Rules of Donor Engagement 00:02:24 Inside Bonterra's 2026 Impact Report 00:05:32 Why Giving Has Stalled at 2.5% of GDP 00:08:21 The Power of Recurring Donor Programs 00:12:53 Donors Are Down While Dollars Rise 00:14:13 Personalization and Rebuilding Donor Trust 00:16:04 Why AI Will Change How Donors Give 00:18:22 Using AI to Improve Fundraising Results 00:19:58 Volunteerism as a Growth Strategy 00:23:35 Building an Innovation Mindset in Nonprofits 00:25:09 How AI Increased Fundraising Revenue by 41% 00:28:34 Human-Centered AI for Nonprofit Growth #TheNonprofitShow #NonprofitFundraising #DonorEngagementFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: [email protected] us on the web:The Nonprofit Show