EPISODE · Jun 12, 2026 · 31 MIN
The New SEO: How to Rank in ChatGPT, Claude, and Perplexity with Chris Panteli (#73)
from Exit Algorithms · host Peter Vera
Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority.Chris went from running a fish and chip shop to building one of the world's largest PR agencies. He now helps companies get discovered inside AI-powered search engines through earned media and personal brand building.We cover:– What backlinks are and why earned media is the safest way to build search authority.– Why you must put your founders and experts forward, not faceless company entities.– How LLMs recommend specific people, not just businesses, and what that means for you.– What query fan-out is and how to create content for the way people actually search now.– How to find the exact sources ChatGPT pulls from and get listed there.– Why consistent information across every platform builds algorithmic trust.– How to use inbound journalist requests like Harrow to land tier-one coverage.– How Chris uses AI to analyze pitch data, with wins tied to replies sent within an hour.– Chris's tip: fix your About page first so people can see who is behind the business.Connect with Chris through Linkify and grab his free cheat sheet at https://www.linkifi.io. Ready to grow and plan your exit? Visit www.BizExitGrow.com.Related episodes:– Ep. 72: How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser– Ep. 68: Communications Strategy and Brand Building with Joshua Altman00:00 Intro: Meet Chris Panteli of Linkify and Total Authority00:50 From a fish and chip shop to building a global PR agency03:11 What backlinks are and why they matter for discovery05:07 How businesses get listed on big-name publications06:18 What to audit when onboarding a new client08:00 The biggest mistake: not putting your founders forward10:32 How AI search is reshaping online visibility12:57 Query fan-out and optimizing for how people really search14:24 How to find the exact sources ChatGPT pulls from16:52 Choosing the right social platforms for your audience18:17 Why consistency across platforms builds AI trust21:35 Using inbound journalist requests to land tier-one coverage23:30 How Chris uses AI to analyze pitch data and operations25:42 How to choose the right AI tools without shiny object syndrome29:30 Chris's tip: fix your About page first#AISearch #SEO #DigitalPR #GenerativeEngineOptimization #BrandAuthority #EarnedMedia #ContentMarketing #PersonalBranding #AIinBusiness #ScaleSmarter #SellStronger #ExitAlgorithms #BusinessGrowth #SmallBusiness
What this episode covers
Do you own a transportation or 3PL business doing $3M or more in revenue? Visit www.bizexitgrow.com to find out how we can help you grow, scale, and exit at maximum value.Your customers are no longer Googling. They are asking ChatGPT, and the question is whether your business gets recommended. In this episode, we break down how to get discovered in AI search, build brand authority through digital PR, and earn the trust that gets you onto the short list, with Chris Panteli, founding partner of Linkify and founder of Total Authority.Chris went from running a fish and chip shop to building one of the world's largest PR agencies. He now helps companies get discovered inside AI-powered search engines through earned media and personal brand building.We cover:– What backlinks are and why earned media is the safest way to build search authority.– Why you must put your founders and experts forward, not faceless company entities.– How LLMs recommend specific people, not just businesses, and what that means for you.– What query fan-out is and how to create content for the way people actually search now.– How to find the exact sources ChatGPT pulls from and get listed there.– Why consistent information across every platform builds algorithmic trust.– How to use inbound journalist requests like Harrow to land tier-one coverage.– How Chris uses AI to analyze pitch data, with wins tied to replies sent within an hour.– Chris's tip: fix your About page first so people can see who is behind the business.Connect with Chris through Linkify and grab his free cheat sheet at https://www.linkifi.io. Ready to grow and plan your exit? Visit www.BizExitGrow.com.Related episodes:– Ep. 72: How to Build a Marketing Engine That Drives Revenue with Alan Gonsenhauser– Ep. 68: Communications Strategy and Brand Building with Joshua Altman00:00 Intro: Meet Chris Panteli of Linkify and Total Authority00:50 From a fish and chip shop to building a global PR agency03:11 What backlinks are and why they matter for discovery05:07 How businesses get listed on big-name publications06:18 What to audit when onboarding a new client08:00 The biggest mistake: not putting your founders forward10:32 How AI search is reshaping online visibility12:57 Query fan-out and optimizing for how people really search14:24 How to find the exact sources ChatGPT pulls from16:52 Choosing the right social platforms for your audience18:17 Why consistency across platforms builds AI trust21:35 Using inbound journalist requests to land tier-one coverage23:30 How Chris uses AI to analyze pitch data and operations25:42 How to choose the right AI tools without shiny object syndrome29:30 Chris's tip: fix your About page first#AISearch #SEO #DigitalPR #GenerativeEngineOptimization #BrandAuthority #EarnedMedia #ContentMarketing #PersonalBranding #AIinBusiness #ScaleSmarter #SellStronger #ExitAlgorithms #BusinessGrowth #SmallBusiness
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The New SEO: How to Rank in ChatGPT, Claude, and Perplexity with Chris Panteli (#73)
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