The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces• Successful businesses need to focus on their topical authority rather than trying to rank for everything• Content pruning has become essential as excess pages create friction that slows down site performance• LLMs are increasingly integrated with search engines, creating a merged experience for users• SERP analytics has replaced simple rank tracking as the way to measure competitive positioningGuest Contact Information: demandsphere.com/demo/?affiliate_id=matt_bertramlinkedin.com/in/raygrieselhuberMore from EWR and Matt:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.comRate the show in your podcast app. Apple ratings are how new listeners decide whether to press play — an honest one takes about thirty seconds. Steps for iPhone, Mac and Spotify: www.bestseopodcast.com/review Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show