The new social media landscape, and the evolution of pre-season tours

This week Yanni is joined by Nick Shaw, managing director of EMEA at Greenfly, and Keegan Pierce, managing director for the UK and Ireland at La Liga, as they dissect the dynamic world of sports social media and global pre-season tours. In part one, our guests explain how they’re navigating the fast-changing social media landscape. Nick Shaw outlines Greenfly's role in fan engagement and his tips for operating in this period of flux. While Keegan Pierce shares La Liga's innovative social strategies, which involves managing accounts across 20 different social media platforms and has resulted in it being the most followed football league on social media.  Later in the episode, we delve into how teams and leagues are changing their approaches to pre-season tours – from visiting new territories to trying out new broadcast solutions. Plus, Yanni revisits his Women’s World Cup prediction and takes another bite at the cherry.  Timestamps 02:45 – Favourite sporting moments of the week 07:00 – How Greenfly is used by sports organisations 10:00 – LaLiga's approach to social media  13:45 – Where social should sit in the organisation  19:45 – LaLiga Tech  26:45 – Democratising content and the power of athlete brands 33:30 – Predictions for X, the company formerly known as Twitter 37:00 – What are the goals of pre-season tours? 41:30 – Making the most of the pre-season