The New Third Place, AI Discovery, and Hospitality’s Data Edge

This week on Behind The Stays, Zach shares a more personal story—and then connects it to three major shifts reshaping hospitality. After uncovering the story of his grandfather, an early travel entrepreneur who helped open tourism from North America to Tahiti, Zach reflects on why meaningful travel experiences matter more than ever—and what that legacy means for the future of stays. From there, he breaks down three trends every hospitality leader should be thinking about: Why hotels may be becoming the new “third place” in a hybrid-work world How AI is transforming hotel discovery—and why independent brands have a real opportunity right now The overlooked data advantage hotels have (and how it could shape the next era of personalization) If you’re building, investing in, or operating unique stays, this episode is a call to think more intentionally about the spaces you create—and the signals you’re sending. Because in an increasingly automated world, thoughtfully designed places may matter more than ever. Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more. Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.