The New Too Big To Fail with WSJ’s Tim Higgins

What separates billion-dollar bets from billion-dollar disasters? Wall Street Journal columnist and author Tim Higgins has spent two decades covering the world's boldest CEOs: from Elon Musk betting his entire fortune on electric cars, to Mark Zuckerberg wagering Meta's future to escape Apple's “perfect mousetrap.” In this episode, Tim reveals the patterns behind high-stakes tech decisions, explains why OpenAI might already be too big to fail, and shares why every innovation cycle – from Detroit's Model T to today's ChatGPT – starts the same way (spoiler: it always looks frivolous at first). You'll learn how to spot transformative technology before it transforms and why “insane” decisions often work. Whether you're trying to separate hype from reality or are simply fascinated by how power players think, this conversation will change how you see today's AI arms race, and what comes next. For more, read Liz’s column every Thursday at ⁠⁠⁠⁠On The Money⁠⁠⁠⁠ by SoFi⁠⁠⁠⁠⁠⁠⁠, and follow Liz on Twitter ⁠⁠⁠⁠@LizThomasStrat⁠⁠⁠⁠. Additional resources: ⁠⁠⁠⁠On The Money⁠⁠⁠⁠: Sign up for SoFi's newsletter for intel, insights, and inspo to help you get your money right. ⁠⁠⁠⁠Investing 101 Center⁠⁠⁠⁠: At SoFi, we believe investing is for everyone — which is why we’ve created a hub with info for beginners and experts alike. Start exploring to get investment education, advice, resources, and more. ⁠⁠⁠⁠Wealth Investing Guide⁠⁠⁠⁠: Information you need to know to make your money work harder for you. This podcast should be used for informational purposes only and not deemed as a recommendation. Our Automated investing is via SoFi Wealth LLC, and is a registered investment advisor. Our Active investing is via SoFi securities LLC, member FINRA/SIPC. For additional disclosures related to the SoFi Invest® platforms, please visit www.⁠⁠⁠⁠ SoFi.com/Legal⁠⁠⁠⁠. ©2025 Social Finance, Inc. All Rights Reserved.