The New World of College Sports and Money

from SmarterU · host Steve Lipscomb - Texas Tech U

Kirby Hocutt, Director of Athletics at Texas Tech University, shares insights on the evolving landscape of college sports, the importance of viewership, athlete education, and the impact of recent legislative changes. Discover how Texas Tech is building a brand on the rise, balancing athletic success with academic excellence, and navigating the future of collegiate athletics.

Episode metadata supplied by the publisher feed · Published Jul 23, 2026

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The New World of College Sports and Money

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